A brand is at the heart of the business, regardless of the size of the product. With the module 7 you will learn how to build, develop and take care of a brand.
CONTENT: we will tell you about the evolutionary stages of a brand from its creation to fruition. We will work on the elaboration of a brand strategy taking into account all the expertise acquired in the first 6 modules. The strategy has to integrate the notion of sustainability and to enable the product to be positioned on the luxury segment.
THE OBJECTIVES ARE: