The world is a supermarket. But every market is different whether you live in New York, Rio de Janeiro, Paris or Dubaï.
Here you will learn how to go global, but think local: how can you adapt your range of products to the needs of the markets you are targeting? What can you expect when selling to Saudi Arabia vs. Toronto in terms of quality, quantity, seasonal assortments? You will visit companies in Amsterdam, Paris and London to see first hand the size, characteristics and demands of their markets.
Experts in foreign markets (Middle East, Russia, South America, China, North America and Europe) will be invited as lecturers.