THE EXECUTIVE MASTER IN FASHION & DESIGN MANAGEMENT

This program is made for those who whish to enter the fashion  & design world as professionals as well as for those already in the sector but willing to update and upgrade their skills.

CONTENT

The program is divided in 3 axes  to cover all the needs required by the industry :

1 GENERAL MANAGEMENT :

Courses dedicated to legal, financial & management knowledge.

2 BRAND MANAGEMENT :

Courses dedicated to the brand, the collection plan, purchasing and production, sales &  distribution, marketing and communicaton, retail.

 3 FASHION & DESIGN PRINCIPLE :

Courses dedicate to the culture, the industry, the markets, the consumer, the career and the products.

METHODOLOGY

MODESIGN ACADEMY practices a unique pedagogy adapted to creative industry with the support our experts . It combines :

• Theoretical aspects about :
  • general management
  • brand management
  • fashion & design principles

• Practical exercices
• Case studies

But also :

• Indivual & team research
• Visits of companies and exhibitions in Belgium and France (Paris)

And especially :

• Product’s workshops
• The making of a product using new technologies (from the idea to the making)
• The selling of the product during MODESIGN ACADEMY Pop-up Store in September 2019.

The combination of those elements provides the students, from any kind of background, the assets to start a 6 month internship which follows the 6 months full-time classes.

Each student is followed by the Study Manager and the Job Coach during the program in order to maximise the potential of each.

DETAILED PROGRAM:

• LEGAL, FINANCIAL AND MANAGEMENT ASPECTS

Those aspects are part of any kind of business in any field. We make sure that the students have a good knowledge in those 3 fields in order to get responsabilities in the company they are working for or in their own.

• THE BRAND

The brand is at the heart of the business regardless of the size and the product. This course will cover all the aspects of the brand strategy : from the definition of its DNA to the implementation of its components into all the steps of company’s life.

• THE COLLECTION PLAN.

To make a profit you must consider selling to your clientele through a clear selection of products.  Learn how to expand a complete collection and how to make it stick to your brand’s DNA.

• PRODUCTION & PURCHASING

Responsible production and intelligent sourcing guarantees on-time delivery and consistent quality standards. With a good retro-planning as well as a good cost sheets, an eye on the evolution of the quality standards and a good contact with manufacturers, this part of the industry is usually not very glamourous but is totally key in providing a product to the final consumer.

• SALES & DISTRIBUTION

Controlling what, where, how and when you sell are crucial aspects in developping a brand.  The questions of profit, margin and prices are at stake. The commercial strategy ensures the viability on the long-term of a company wheter it be online or in stores (or both)

• MARKETING & COMMUNICATION

With the raise of digital world and the change of consumer’s habits, marketing and communication strategies have been challenged during the last decade.  What is the marketing mix nowadays and how to implement an accurate communication for a brand?

• RETAIL:

Retail has become a very complex system that requires specific skill and attention. Merchandising and store management are key aspects as well as the update of the CRM (Customer Relationship Management).

• THE CULTURE

The history of fashion and design is a treasure of creative minds and spirits of passionately involved professionals. At any level of a company and at any stage of a career, this is a common background all the professionals have to nurture.

• THE INDUSTRY

As a consumer, buying a product can be as fast as a click on a smartphone but it is a very long supply chain. From the big fairs to buy the fabrics, from trends agencies to choosing the right showroom to sell your brand, from the”see- now, buy-now” possibility to the waiting list to get a bag, the industry is facing huge challenges and changes which, among them, sustainability is one of the biggest.

• THE MARKETS :

If the world is a supermarket, needless to say that markets are different whether you live in NYC, Rio de Janeiro or Dubai. They all have their specificities due to the structure of the country and their geography.

• THE CONSUMERS :

We are all consumers but what makes you kick? How to understand consumer’sbehavior that is fast changing with the impact of new technologies and e-commerce? Sociology and psychology play an important role to understand and manage the future.

• THE CAREER :

There is such a wide range of jobs where you can express yourself as a professional. Whith the help of our job coach and of recruitment offices from Belgium and France, we will explore all the possibilities to have a successfull career that starts with a good internship.

• THE PRODUCTS :

Each products has its specificities wheter it be clothes, bags, shoes, interior design, textiles, eye-wear, jewelry, cosmetics, perfume, lingerie. Through a leather workshop with Nina Bodenhorst, a shoe workshop with Emmanuelle Lebas, a perfume workshop with Louison Crajcar and a textile workshop with Atelier Lannaux, you will the discover how to make some products.

OUTCOME

At the end of the 12 months, the student :

• is able to integrate the industry at any position depending of its background, internship, attitude and work commitment
• has a national and international network ensuring the developement of its career
• knows how to manage an idea into a real product
• has global overview of all the aspects regarding brand management
• knows how to elaborate a strategy and put it into action
• knows how to work with people having different skills in a team spirit attitude

SCHEDULE

Monday a.m. & p.m. : fashion & design management courses

Tuesday a.m. & p.m. : fashion & design management courses

Wednesday a.m.         : class with Management Coach

Wednesday p.m.         : fashion & design management courses

Thursday a.m.             : legal, financial, accounting & management courses

Thursday p.m.             : personal research

Friday a.m.                   : personal research

Friday p.m.                   : personal reseach