THE EXECUTIVE MASTER IN FASHION & DESIGN MANAGEMENT
This program is made for those who whish to enter the fashion & design world as professionals as well as for those already in the sector but willing to update and upgrade their skills.
CONTENT
The program is divided in 3 axes to cover all the needs required by the industry :
1 GENERAL MANAGEMENT :
Courses dedicated to legal, financial & management knowledge.
2 BRAND MANAGEMENT :
Courses dedicated to the brand, the collection plan, purchasing and production, sales & distribution, marketing and communicaton, retail.
3 FASHION & DESIGN PRINCIPLE :
Courses dedicate to the culture, the industry, the markets, the consumer, the career and the products.
METHODOLOGY
MODESIGN ACADEMY practices a unique pedagogy adapted to creative industry with the support our experts . It combines :
But also :
And especially :
The combination of those elements provides the students, from any kind of background, the assets to start a 6 month internship which follows the 6 months full-time classes.
Each student is followed by the Study Manager and the Job Coach during the program in order to maximise the potential of each.
DETAILED PROGRAM:
Those aspects are part of any kind of business in any field. We make sure that the students have a good knowledge in those 3 fields in order to get responsabilities in the company they are working for or in their own.
The brand is at the heart of the business regardless of the size and the product. This course will cover all the aspects of the brand strategy : from the definition of its DNA to the implementation of its components into all the steps of company’s life.
To make a profit you must consider selling to your clientele through a clear selection of products. Learn how to expand a complete collection and how to make it stick to your brand’s DNA.
Responsible production and intelligent sourcing guarantees on-time delivery and consistent quality standards. With a good retro-planning as well as a good cost sheets, an eye on the evolution of the quality standards and a good contact with manufacturers, this part of the industry is usually not very glamourous but is totally key in providing a product to the final consumer.
Controlling what, where, how and when you sell are crucial aspects in developping a brand. The questions of profit, margin and prices are at stake. The commercial strategy ensures the viability on the long-term of a company wheter it be online or in stores (or both)
With the raise of digital world and the change of consumer’s habits, marketing and communication strategies have been challenged during the last decade. What is the marketing mix nowadays and how to implement an accurate communication for a brand?
Retail has become a very complex system that requires specific skill and attention. Merchandising and store management are key aspects as well as the update of the CRM (Customer Relationship Management).
The history of fashion and design is a treasure of creative minds and spirits of passionately involved professionals. At any level of a company and at any stage of a career, this is a common background all the professionals have to nurture.
As a consumer, buying a product can be as fast as a click on a smartphone but it is a very long supply chain. From the big fairs to buy the fabrics, from trends agencies to choosing the right showroom to sell your brand, from the”see- now, buy-now” possibility to the waiting list to get a bag, the industry is facing huge challenges and changes which, among them, sustainability is one of the biggest.
If the world is a supermarket, needless to say that markets are different whether you live in NYC, Rio de Janeiro or Dubai. They all have their specificities due to the structure of the country and their geography.
We are all consumers but what makes you kick? How to understand consumer’sbehavior that is fast changing with the impact of new technologies and e-commerce? Sociology and psychology play an important role to understand and manage the future.
There is such a wide range of jobs where you can express yourself as a professional. Whith the help of our job coach and of recruitment offices from Belgium and France, we will explore all the possibilities to have a successfull career that starts with a good internship.
Each products has its specificities wheter it be clothes, bags, shoes, interior design, textiles, eye-wear, jewelry, cosmetics, perfume, lingerie. Through a leather workshop with Nina Bodenhorst, a shoe workshop with Emmanuelle Lebas, a perfume workshop with Louison Crajcar and a textile workshop with Atelier Lannaux, you will the discover how to make some products.
OUTCOME
At the end of the 12 months, the student :
SCHEDULE
Monday a.m. & p.m. : fashion & design management courses
Tuesday a.m. & p.m. : fashion & design management courses
Wednesday a.m. : class with Management Coach
Wednesday p.m. : fashion & design management courses
Thursday a.m. : legal, financial, accounting & management courses
Thursday p.m. : personal research
Friday a.m. : personal research
Friday p.m. : personal reseach