MODESIGN ACADEMY

Fashion, Design, Luxury, Perfume & Cosmetics Management School
Brussels

Summer Class / Brussels

 

 

 

THE BRUSSELS SUMMER CLASS is about :
– discovering the basics of Brand Management during 3 days
– visiting workshops and museums during 2 days
to mix theory and practice and enlarging your network.
 
A. BRAND MANAGEMENT ASPECTS covers
  • MARKETING & COMMUNICATION

What are the principles of a good marketing and communication strategy in those days where social networks seems to be ruling? Strategies have to adapt themselves to new consumer’s habits but fundamentals remain.

  • RETAIL & VISUAL RESEARCH 

To express your ideas with images is important since many people in this business express themselves through images. You will learn how make good mood boards.

Retail is detail and selling products to the final consumers is the last but crucial aspect of a product’s life. There are some rules to know if you want to run a shop and provide your client a unique experience.

  • BRAND MANAGEMENT & COLLECTION PLAN

Brand Management is very specific for the fashion & design industry. Let’s discover the principles to keep a brand’s DNA strong season after season and explore how to built a collection plan, one of the core aspect of it.

 

B. VISITS OF WORKSHOPS

We will open the doors of some workshops in Brussels to meet passionate people and discover their unique know-how to produce quality products. You will meet the workshop of our partners Niyona and Vervloet as well as a 3rd one which is a surprise

 

C. VISITS OF MUSEUMS

We will visit the Fashion and Lace Museum of Brussels which is one of our partner as well as the new private museum of Delvaux.

 

DATE / SCHEDULE / LOCATION

July 16 to 20 – 10.00 a.m. to 3.00 p.m.

@MODESIGN ACADEMY, 48, rue de Stassart 1050 Brussels.

 

FEE

450 euros (visits included). Lunch and transportation are not provided.

 

REGISTRATION

Contact us by email.

 

TESTIMONIES

By WOUTER : ” The Summer Class had everything I expected: very interesting and a good overview of the managing part of a fashion brand… ” 

By FIONA : ” Je vous remercie une fois de plus pour vos conseils et pour l’excellente expérience des Summer Classes 2016 qui m’ont permis d’apporter une valeur ajoutée à ma défense orale… ” 

BY VALENTINA TSIRIDIS (Fashion Designer) :” Les SummerClasses, un mélange entre théorie et terrain. Le combo parfait pour les gens désireux d’approfondir leurs connaissances et/ou leur stratégie dans le milieu du design ou de la mode. Les « cours » à proprement dit, sont donnés par des experts dans leur domaine avec une vraie expérience du milieu.  Pour ma part, les SummerClasses ont été la cerise sur le gâteau à la fin de ma formation de stylisme/modélisme. J’ai pu approfondir mes connaissances en matière de marketing, gestion et stratégie. Cela m’a permis de pousser mes projets plus loin, d’avoir de multiples avis objectifs et, par la même occasion, de nouvelles portes se sont ouvertes. ” -Valentina