EXECUTIVE MASTER IN FASHION & DESIGN MANAGEMENT
This program is made for those who whish to enter the fashion & design world as professionals as well as for those already in the sector but willing to update and upgrade their skills.
The program is divided in 3 axes to cover all the needs required by the industry :
Courses dedicated to legal, financial & management knowledge.
2. BRAND MANAGEMENT :
Courses dedicated to the brand, the collection plan, purchasing and production, sales & distribution, marketing and communicaton, retail.
3. FASHION & DESIGN PRINCIPLE :
Courses dedicate to the culture, the industry, the markets, the consumer, the career and the products.
Detailed program :
Those aspects are crucial components to setting up and launching a business.
The brand is at the heart of the business regardless of the size and the product. How to build brand strategy? How to define success for the brand? How to set evolutionary stages of a brand from its creation to fruition? This course will cover the brand strategy, its integration and sustainability within the luxury-based industries.
To make a profit you must consider selling to your clientele through a clear selection of products. Learn how to expand a complete collectino. How to validate coherence with the brand strategy defined for your collection? How to develop a collection depending on the markets and competitive brands? How to create a structure for a collection? How to bring it to the market and sell it?
Responsible production and intelligent sourcing guarantees on-time delivery and consistent quality standards. How do you keep the clients and customers happy? How do you ensure a successful retro-plan and optimize your budget? Where to produce and buy products for deliver? What is the ideal supply chain? Where to find raw materials? Where can they be transformed? Will the manufacture respect the quality standards? How can you reduce costs? How to apply sustainability to the supply chain? What is a retro-plan? Which manufacture will accept productions of small quantities? What are the new methods of productions?
Controlling what, where, how and when you sell are crucial aspects in developping a brand. How do you generate a profit? What is the margin? How do you fix a price? How are the sales procedures organized? How do you deal with delivery procedure? What is the distribution process? How to develop a commercial strategy?
How do you create a marketing & communication plan? What is above and below the line? What is digital marketing? How to position your brand, identify the consumers and how to reach them? How to work with the press? What is an agent? How to manage your communication online? How to use social media? What is community management?
Retail has become a very complex system that requires specific skill and attention. How to optimize merchandising and store management? How to answer the need of the end-consumer? How to handle CRM and people management? How to generate traffic at point of sales? What is merchandising?
The history of fashion and design is a treasure of creative minds and spirits of passionately involved professionals. How to bring a contemporary design within a global historical context? Where do designers get their inspiration? What can fashion & design museums archives tell us? How has fashion & design evolved since the 19th century?
As a consumer, buying a product can be as fast as a click on a smartphone but it is a very long supply chain. How do you find the right factory to produce your patterns? How do production units work? What is prototyping?
If the world is a supermarket, needless to say that markets are different whether you live in NYC, Rio de Janeiro or Dubai. What can you learn from the different markets in order to adapt? How do they work? What are their specificities and demands?
There is such a wide range of jobs where you can express yourself as a professional. How do you find the one to suit your skills and ambition? How do you build a career? What is the importance of a professional network? How professionals choose partners or employees?
What are the technical aspects of clothes, bags, shoes, interior design, textiles, eye-wear, jewelry, cosmetics, perfume, lingerie… How does quality, quantity and design work together?
Monday a.m. & p.m. : fashion & design management courses
Tuesday a.m. & p.m. : fashion & design management courses
Wednesday a.m. : class with Management Coach
Wednesday p.m. : fashion & design management courses
Thursday a.m. : legal, financial, accounting & management courses
Thursday p.m. : personal research
Friday a.m. : personal research
Friday p.m. : personal reseach