MODESIGN ACADEMY

Fashion, Design, Luxury, Perfume & Cosmetics Management School
Brussels

Detailed program

Here is the content of each topic :

  • LEGAL, FINANCIAL AND MANAGEMENT ASPECTS

Those aspects are part of any kind of business in any field. We make sure that the students have a good knowledge in those 3 fields in order to get responsabilities in the company they are working for or in their own.

  • THE BRAND

The brand is at the heart of the business regardless of the size and the product. This course will cover all the aspects of the brand strategy : from the definition of its DNA to the implementation of its components into all the steps of company’s life.

  • THE COLLECTION PLAN.

To make a profit you must consider selling to your clientele through a clear selection of products.  Learn how to           expand a complete collection and how to make it stick to your brand’s DNA.

  • PRODUCTION & PURCHASING

Responsible production and intelligent sourcing guarantees on-time delivery and consistent quality standards. With a good retro-planning as well as a good cost sheets, an eye on the evolution of the quality standards and a good contact with manufacturers, this part of the industry is usually not very glamourous but is totally key in providing a product to the final consumer.

  • SALES & DISTRIBUTION

Controlling what, where, how and when you sell are crucial aspects in developping a brand.  The questions of profit, margin and prices are at stake. The commercial strategy ensures the viability on the long-term of a company wheter it be online or in stores (or both)

  • MARKETING & COMMUNICATION

With the raise of digital world and the change of consumer’s habits, marketing and communication strategies have been challenged during the last decade.  What is the marketing mix nowadays and how to implement an accurate communication for a brand?

  • RETAIL:

Retail has become a very complex system that requires specific skill and attention. Merchandising and store management are key aspects as well as the update of the CRM (Customer Relationship Management).

  • THE CULTURE

The history of fashion and design is a treasure of creative minds and spirits of passionately involved                               professionals. At any level of a company and at any stage of a career, this is a common background all the professionals have to nurture.

  • THE INDUSTRY

As a consumer, buying a product can be as fast as a click on a smartphone but it is a very long supply chain. From the big fairs to buy the fabrics, from trends agencies to choosing the right showroom to sell your brand, from the”see- now, buy-now” possibility to the waiting list to get a bag, the industry is facing huge challenges and changes which, among them, sustainability is one of the biggest.

  • THE MARKETS :

If the world is a supermarket, needless to say that markets are different whether you live in NYC, Rio de                         Janeiro or Dubai. They all have their specificities due to the structure of the country and their geography.

  • THE CONSUMERS :

We are all consumers but what makes you kick? How to understand consumer’sbehavior that is fast changing with the impact of new technologies and e-commerce? Sociology and psychology play an important role to understand and manage the future.

  • THE CAREER :

There is such a wide range of jobs where you can express yourself as a professional. Whith the help of our job coach and of recruitment offices from Belgium and France, we will explore all the possibilities to have a successfull career that starts with a good internship.

  • THE PRODUCTS :

Each products has its specificities wheter it be clothes, bags, shoes, interior design, textiles, eye-wear, jewelry, cosmetics, perfume, lingerie. Through a leather workshop with Nina Bodenhorst, a shoe workshop with Emmanuelle Lebas, a perfume workshop with Louison Crajcar and a textile workshop with Atelier Lannaux, you will the discover how to make some products.