MODESIGN ACADEMY

Fashion, Design, Luxury, Perfume & Cosmetics Management School
Brussels

Certificate in Perfume and Cosmetics Management with l’Académie du Parfum in Paris

In parternship with l’Académie du Parfum in Paris, we offer you to follow a Certificate in Perfume & Cosmetics Management on a weekly basis (every Wednesday evening) from September to December 2017.

We will cover all the aspects of Brand Management specific to the Perfume and Cosmetics industry (creation, production, distribution, marketing, communication) combining theory with testimonies from working professionals from Belgium and abroad.

You will also make your own perfume with Louison Grajcar, the perfumer behind l’Académie du Parfum as well as founder of the oerfume brand Technique Indiscrete.

It will be displayed during MODESIGN ACADEMY Pop-Up Store in September 2018.

 

CONTENT

The certificate is divided in 2 :

1. Evening Classes with a team of Belgian and international experts coordinated by Louison Grajcar

The classes aims to cover all the aspects linked to management of a Perfume and Cosmetics : brand management, production, sales, communication, marketing and retail.

Those specific markets have succint needs at every stage of the product’s life. Discover the “behind the scenes techniques” and learn how to practice them.

2. Parisian workshop at l’Académie du Parfum

You will learn how to make your own perfume at the Académie du Parfum in Paris that will be displayed during MODESIGN ACADEMY Pop-Up Store in September 2018.

 

METHODOLOGY

  • Theoretical aspects: all the brand management aspects are explained on a theoretical level – the brand, the collection plan, the distribution, marketing, communication, retail and legal aspects.
  • Experience sharing: our team of experienced Belgian and international experts share their knowledge and know-how in their specific field of
  • Case study: individual or team research and projects.
  • Practical workshop with l’Académie du Parfum to create your own Perfume.

 

OUTCOMES

  • To understand the Brand Management that is very specific to the Perfume and Cosmetics industry
  • To have a global view of the channels of distribution, clients needs and price targets.
  • To conceive a marketing and a communication plan
  • To create your own Perfume during a workshop in Paris at the Académie du Parfum
  • To participate with MODESIGN ACADEMY Pop-Up Store #2 during Uptown Design 2017
  • To built your network within the sector

 

COORDINATION

Louison Grajcar trained as a Fashion Designer at the Academy of Antwerp  and then launched his collection in Paris where he had his office. But he had always been attracted by perfume and decided to quit the fashion world to become a perfumer. After a 3 years training, he became a “Nose”, launched his brand Technique Indiscrete and, after few years, decided to create l’Académie du Parfum.

He collaborates on a regulare basis with MODESIGN ACADEMY to teach during workshops. He also made a “Eau de parfum” for the students of the Executive Master in Fashion & Design Management.

 

REQUIREMENT

This program is for anyone interested in learning more about the luxury field; students, professionals in the field, professionals from other fields or entrepreneurs.

Please supply:

  • A resume
  • A motivation letter

SCHEDULE, DATES, LOCATION, FEE,

In English
No prerequisites
Classes every Wednesday evening  from September 6 to December 20  2017 from 6.30 to 9.30.
MODESIGN ACADEMY @ Coworking Les Galeries, 30 Galerie du Roi, 1000 Bruxelles
Deadline to register : July 30 2017 at info@modesignacademy.com

2350 euros (workshops included)
If you are based in Brussels and have a VAT number there might be a possibility to have 50% refunded by the local authorities